The creator goes where the money flows. And as money flows in abundance from competitors’ creator funds, Instagram is playing its part in adding new revenue sources to the platform.
There has never been a better time to make money on Instagram. If you’re still not sure about it, you can see how Instagram influencers create hundreds and even thousands of posts to help inspire you.
Moreover, Sprout Social Research shows that because Instagram has the highest engagement rate, many well-established brands are actively seeking collaboration with Instagram users and paying them handsome money for it.
Hence, there is no doubt that Instagram is powerful. Also, in just eight years, it has grown to over 1 billion users! Moreover, this photo-sharing platform is established as one of the magical social media channels on earth.
And the best part about Instagram is that you don’t need to have mega-celebrity status to take advantage of Instagram. Sure, it feels great to be Kylie Jenner and make over $1 million per post, but we’ve seen many influencers make a decent income even with only a few thousand followers. In addition, the best part is that it costs almost nothing or very little financial investment to get started.
Now, you may ask two questions:
- How do people earn from Instagram?
- What are the strategies to earn money from Instagram?
In this post, you will learn the top 3 strategies to make money on Instagram.
Table of Contents
1. Become an influencer
An influencer is someone who has built a reputation and loyal followers by regularly sharing posts on their social accounts. As a result, they have a good fan following. The influencer can persuade their audience to jump on the trend and buy certain products. Also, they have to spend a lot of time building trust and connection with their audience.
Brands partner with influencers to create sponsored ads to sell their products. To reach this point, you need to increase your Instagram consistency and regularly create posts that generate strong commitment from your followers.
The most influential people make thousands of dollars on sponsored posts. However, keep in mind that getting to this point takes a lot of time and a lot of hard work and talent. It’s certainly achievable, but be sure to manage your expectations if you choose this route.
2. Become An Affiliate
Unlike an influencer, an affiliate is more interested in sales for the partner brand – not just in creating awareness – in exchange for a commission.
Consider contacting one of the many online merchants that offer affiliate programs you can participate in. Or you can also browse popular markets like:
- ClickBank: Affiliate platform with a tier-based commission that is open to all.
- Reward Style: A network for influencing fashion and lifestyle with invites only, offering 20% commission.
- Amazon Affiliate Program: A popular option that gives 10% commission.
Although it sounds like a numbers game, affiliate marketing is also an art. Also, you have a good chance of success if you plan to do so.
3. Become a Brand Ambassador
Sponsored posts work well on Instagram. Still, most companies want to establish long-term relationships with influencers. So, they choose brand ambassadors to promote the company in a positive light.
Instagram is the most preferred marketing channel for influencers. Moreover, it is an ideal place for consumers to find brand ambassador programs. Brands can collaborate with companies here to promote their products. Big brands also often send free products to influencers so they can review and promote them.
Most brand ambassadors contract with brands to promote their products. To get better results, brands need an influencer with the same niche followers representing their target audience. This means an excellent opportunity is waiting for you to make money as an ambassador. Also, the standard salary for a brand ambassador is somewhere between $40-50,000.
Micro-influencers in a particular niche are often more valuable to brands than prominent celebrities because they have a more engaged audience.
In a nutshell, investing time and effort in Instagram is an excellent investment that builds up over time. And it is never too late to join and start earning from your Instagram account.
You can check out this blog to get started with Instagram.